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About
- About Willie MorrisI'm fresh to Seattle and currently working on user experience & interaction in the Aerospace Industry. I work with an amazing team of people at Effective UI and love the new scenery on the West Coast.Formerly I co-founded a boutique creative agency, The Pancake Movement, as well as a coworking space, The White Table (WTF). I love creating amazing experiences across the spectrum of human interaction.I've got my hands full with class work for a Master's in Human-Computer Interaction at Iowa State University too, so I'm not doing much freelance, but feel free to reach out anyway.Accolades:
- Named as Mentor for 2011 Intel Challenge
- Top Five Most Effective Marketing Campaigns, SXSWi 2011
- Successful Viral Content Creation: Digg, Reddit, StumpleUpon, etc...>1mil unique views
Print Appearances:- Miami Herald, multiple articles
- Chicago Tribune as technology expert
- Fort Lauderdale Sun Sentinel, multiple articles
- South Florida Business Journal, multiple articles
- Miami New Times, multiple appearances for local tech and art scene
TV Appearances:- CNN National
- NBC Miami
- CBS Miami
- DecoDrive
- NBC Austin
Web & Podcast Appearances:- AMEX
- Internet Evolution
- Consumerist
- LifeHacker
- Rev2.org
- Digg
- MacWorld
- TUAW
- Izea (formerly PayPerPost)
- CloudPlumbing
- Social Chats
- Miami Herald Blog - The Digital Dish
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Info
- SummaryI believe in creating immersive and emotional experiences with users - whether through a web page, a mobile application, a marketing campaign, or some brand new medium.
I utilize a strong background in lab research combined with 10+ years technological and creative pursuits to ensure the user experience is awesome. It's a perfect mix of analytical and creative pursuits.
I'm currently working towards a Master's in Human-Computer Interaction so I can excel further at user experience research and design.Specialties: User experience design, usability strategy, project management, research, technology trends, team leadership, complex problem solvingExperience- Mar 2012 - PresentUX Designer / EffectiveUI
- Jan 2010 - Mar 2012Director of User Experience / The Pancake MovementI am responsible for the complete user experience on our projects. Every now and then I contribute to visual design or development, but I prefer to focus on designing user interaction and ensuring that the final product provides an amazing experience. I create the UX concepts and wireframes then lead a team of visual designers and developers to craft the final product. I can also provide heuristic evaluations or conduct usability studies, depending on the project. I also get involved in any marketing or branding concepts we do and was chosen to be a mentor for the Intel Challenge 2011 and developed a top five marketing campaign at SXSWi 2011.
- Feb 2010 - Jul 2011Director of Marketing and User Experience / ImaneedI oversaw the marketing, usability, and user experience for Imaneed while taking an active role in company direction. Due to some extenuating circumstances, this project was put on the back burner.
- Aug 2010 - Jun 2011Founder / White Table FoundationThe White Table Foundation was founded off of coworking principles where freelancers could come together to use beautiful, modern facilities to practice their craft and run their businesses while being surrounded by an environment that promoted collaboration. I oversaw creation of WTF as well as all marketing and PR that was involved.
- Jan 2004 - Feb 2010Director of User Experience / Surgical Tools Inc.As director I oversaw creation of new website development the overall user experience as well as restructuring of current websites. This included, but was not limited to, implementation and development of new marketing campaigns, SEO and PPC campaigns, social media incorporation, usability, and design. In addition, I undertook the role as liaison between Surgical Tools Inc and many of our international manufacturers.
- Jun 2006 - Jul 2007Research Scientist - Molecular Genetics / Cancer / Auburn University LabsConducted research under Dr. Curtis Bird on the molecular mechanisms of breast cancer. My work was focused on CDK4 and tumor vs. non tumor cells.
- Jun 2003 - Dec 2005Martial Arts / Self Defense Instructor / Gold's GymTaught multiple disciplines of martial arts and self defense as well as helping to train a few boxers
Education-
2011 - 2012Iowa State UniversityMaster's in Human Computer Interaction
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2002 - 2007Auburn UniversityZoology in Cell Biology, Molecular Genetics, Italian
Activities: Founded Italian Club, Participated in Intramural Sports, Beta Beta Beta, Partial Scholarship -
2005 - 2006Università degli Studi di Torino
Additional Information-
Websites:
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Honors:Mentor for Intel Challenge 2011 Top Five Marketing Campaign for SXSWi 2011 Viral Content Creation, >200K Views Multiple TV and Press Appearances
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Interests:User Experience & Interaction, Marketing, New Media Integration, Technology, Coworking, Crossfit, Paddleboarding, Photography, Social Media, Design, Art, Cooking, Snowboarding
